Not all is what it seems in the dystopian world of "Away." Why? Because it's where all of our things go when we throw them away.
The Day We Went to Away is a magical, but profound wake-up call for all of us.
Recommended ages: for 0 - 6yrs old
Author: Stuart French
Illustrator: Madison Pollard
What is this picture book about?
When we throw things "Away", just where do they go? Haven't you ever wondered if there is, in fact, a place called Away?
Oh, yes, we can tell you - there certainly is! Join us in this captivating children's adventure book, supported by the mind-bendingly beautiful illustrations of Madison Pollard, as we follow one little girl's boundless journey to the distant land of Away.
Journey through the gorgeous wilds of the most hidden corners of our planet, in search of the shaded world of Away, where things are not quite what they seem...
"Imaginative, dreamy, and adventurous, while also being an eye-opening introduction to environmentalism and sustainability." - The Children's Book Review
Who is this book for?
Adventure-lovers chasing a children’s book about protecting the planet's resources, as well as its most special places, will be immediately drawn to this gorgeous story. Even if you'd rather cosy-up by the open fire at home, than rug-up near the campfire on your adventure holiday, you'll still be able to bathe in the beautifully rhyming prose and endearing illustrations of this one of a kind picture book.
An excerpt from the story
"Oh, do you know, this place called Away, this place we throw things when they’ve no home to stay? Do you know where it is, this place so far, beyond the light’s reach and the furthest star?
Away, they call it, but no one’s ever been; its mountains, its colours, I’ve so far not seen. Who does live there and what do they know? Do they collect all the things that people throw? Are the mountains made of toys and trash, or are all things recycled and not piled in a stash?
Oh, when can we go to this place called Away, I’ve lent it many things but not learned where they stay? Are the beaches made of plastics and steel, or is the waste cleared away so that nature’s still real?
Tell me, then, why we throw things away? I’m not so sure of the place these things stay. I think it’s a dream, I don’t think it’s real; I know it’s a lie that I won’t conceal.
Oh, join me, then, we’re going Away. Over the hills and deep into days. Through dark forests and trees that sway. Beyond the beauty, and into the grey..."
We create gorgeous children’s books with a message. But when we produce them, we also send a message.
The overwhelming majority of the world’s children’s books are produced in high-polluting factories, with non-recycled paper and petroleum-based ink, which is terrible for the environment. Here at Ethicool, we knew that wasn’t an option for us - we couldn’t very well contribute to the problem we were trying to solve. That’s why Ethicool books are printed on recycled papers, using soy-based, environmentally safe inks.